Last updated: 11 October 2026
Data Controller
Snowtrail Safaris Oy (Business ID: 3557615-7)
Selkäläntie 78, 97140 Muurola, Finland
Phone: +358 40 776 5466
Email: info@snowtrailsafaris.com
What data we collect
When you use the contact form
- Name, email, phone number
- Your message (e.g., dates, group size, requests)
When you book via the Bókun widget
- Booker details: name, email, phone
- Booking details: selected tour, date/time, duration, number/age of participants, pickup location, language, special requests/dietary info
- Payment status and method (card details are processed by the payment provider via Bókun — we do not store card numbers on our site)
Technical data (to operate the site and widget)
- IP address, browser information, and essential cookies/session data necessary for the site and booking flow
- No analytics cookies are used
Why we process your data (legal bases)
- To respond to enquiries and provide quotes (contract / pre-contract steps — Art. 6(1)(b) GDPR)
- To create, confirm, and service your booking (contract — Art. 6(1)(b))
- To meet legal obligations (e.g., accounting, taxation) (Art. 6(1)(c))
- For our legitimate interests (customer support, preventing misuse, service quality) (Art. 6(1)(f))
- With your consent for optional communications/marketing (Art. 6(1)(a)) — you can withdraw consent at any time
Where we obtain data
Primarily directly from you (contact form or booking). If you book on behalf of others, you confirm you’re authorised to share their details.
Disclosures and processors
We share data only as necessary to deliver our services:
- Bókun (booking platform) for managing bookings and related communications
- Payment service provider (integrated via Bókun) for payment processing (we do not store card data)
- Web hosting and email provider for running our website and email
- Transport/operational partners (e.g., pickup logistics) receive only what they need (name, pickup time/place)
We may disclose data to authorities where required by law.
International transfers
Some providers may process data outside the EU/EEA. Where this occurs, we rely on appropriate safeguards (e.g., EU Standard Contractual Clauses). Contact us for details.
Retention
- Contact form enquiries: up to 12 months after last interaction
- Booking records: at least 6 years to meet accounting/legal requirements
- Marketing consents: until you withdraw consent
- Technical logs: up to 12 months for security
Your rights
You have the right to:
- access your data and receive a copy
- rectify inaccurate or incomplete data
- request erasure or restriction (where applicable)
- object to processing based on legitimate interests
- withdraw consent at any time (where processing is based on consent)
- data portability (where applicable)
Requests: info@snowtrailsafaris.com
Supervisory authority: You may lodge a complaint with the Office of the Data Protection Ombudsman (Finland) if you believe your data has been processed unlawfully.
Security
We use appropriate technical and organisational measures (HTTPS/TLS, access controls, backups, least-privilege principles). Staff who handle personal data are trained and bound by confidentiality.
Cookies
We use cookies to keep the site and the Bókun booking flow working and to remember your cookie choices. Some pages also load third-party services — Google Maps on our location pages and Google reCAPTCHA on our contact form — which may set cookies of their own. We also use Google Analytics, via Google Site Kit, to measure how the site is used. Where consent is required, these services are loaded only after you accept the relevant category in the cookie banner.
You can change or withdraw your consent at any time from the cookie settings in the banner, and you can limit cookies in your browser settings; doing so may affect the booking widget’s functionality.
The list below is generated automatically and reflects the cookies currently in use on this website.
Children
Our website is family-friendly, but bookings must be made by an adult or with guardian consent. For activity rules, please see each tour page (e.g., Electric Reindeer driving minimum age 15; sleigh rides generally family-friendly from +2 yrs).
Automated decision-making
We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.
Changes to this notice
We update this policy when our services or providers change (for example, if we add analytics). Significant changes will be announced on the site. See the “Last updated” date at the top.
Contact
Questions about privacy or this notice?
Snowtrail Safaris Oy — Attn: Topias Laurila
info@snowtrailsafaris.com
Selkäläntie 78, 97140 Muurola, Finland